Designing Products

for 5+ Years.

Design is a passion I wish I found earlier in my career! I was previously in marketing, and finally understood my calling after writing a blog about UX for my first employer in 2015.

key principles

01

Spend less time defending designs by talking about them early.

02

When trying to be a leader, focus on building relationships.

03

Mind the empty states just as much as the Filled states.

04

Prototype whenever possible, but make sure people find it valuable first.

05

Never underestimate a lil' surprise and delight.

Published Articles

Dark Patterns in 2020 Politics

written for Happy Medium

2020

How UX Builds ROI

written for Happy Medium

2020

How UX Keeps SEO Alive

written for Happy Medium

2020

Accessible Personas & AT's

written for Happy Medium

2019

Terrible UX of our Own Front Door

written for Happy Medium

2019

5 Misconceptions in UX

written for Amplimark

2016

Net Neutrality In India

Awwwards - Mobile Excellence

2015

/07

My process

Define

Frame the problem, gather your hypotheses, and get your questions answered.

01

Ideate

Start at the marker board, get feedback, Improve the marker board, Hi-fi design in Figma.

02

Prototype

Depending on your prototype audience, choose your Prototype fidelity. Demo your prototype first, then let someone play around.

03

Test

Observe reactions, ask more questions, Get more feedback.

04

Retro & Iterate

What went poorly? What should I continue doing? How can I pivot this process to be more suitable to the problem?

05

playground

Here's a few things I've been having fun with.

all the assets you see have been designed with Love and passion

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